When you want to be found online, you have to be ranked pretty high on the top search engines. You only have to be worried about being ranked for keywords that are relevant to what you are selling or what you have to offer. The internet is flooded with ses that may or may not be related to what you have on your se, and you are in search competion with all of them. This means you have to hope someone finds you, or you can be proactive and do something about .
What you should first do is build your se and add related text. You should not add things that have nothing to do with your se just because you think that will make you rank higher on the top search engines. That will actually hurt your ranking. Instead, have someone wre content for your se, and make sure they know what search terms people would use to find you. That way, they can include those terms so the top search engines rank you appropriately.
It might take a while for your se to reach the first page of results on the top search engines, but that is to be expected. The more people who are clicking on the link to your page because is relevant to their search, the higher your ranking will go. That, along with the right keyword content, will get you where you need to be. There are many who use tricks to get up on the rankings in most search engines, but they end up having their ses blacklisted. That means they are removed form the search engine entirely. No one can find you that way.
Once you have things as you think they should be, you can check your progress by doing searches on many of the top search engines with relevant search terms. You should go through until you find your page, and then note your ranking. Do this with the most important terms, and do once a week and see if there is any movement in the right direction. If not, you might want to add more content, or reevaluate the search terms you thought people would use on the top search engines to find you. If you really cant figure out what is going on, find someone online who can help you. Some people specialize in search engine rankings, and some content wrers can also point you in the right direction.
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